Corporate social responsibility and the Millennials.
McGlone, Teresa; Winters, Judith; McGlone, Vernon. Journal of Education for Business, 2011.
The authors of this document examined the corporate social responsibility (CSR) attitudes of college students and the correlation of these attitudes with willingness to work for companies that emphasise CSR through employee volunteerism. The outcome from an event consisting of 9 high-level executives from for- and nonproﬁt companies explaining their CSR philosophy to these students is described. Results indicated that the event itself was responsible for changes in the students’ attitudes and were not correlated with earlier attitudes or actions.
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