Good Deed Group inspires collective action

Over the years, the Good Deed Group has quietly built a powerful legacy rooted in compassion, community, and collective action. What began as a small group of individuals committed to giving back has grown into a movement that continues to make a tangible difference across Auckland.

Co-founder Dr Anmar Taufeek has purposefully engaged Middle Eastern women—particularly from Iraq—who are often underrepresented in community initiatives. The group was the only one within the Middle East community to lead a Covid-19 education and vaccination campaign tailored to ethnic communities, earning national media recognition.

Pyjamas for children, blankets for families

One of the group’s most meaningful initiatives is the “Keep Them Warm” programme. Each year, members come together to fund, organise, and deliver warm pyjamas to underprivileged children in schools across Auckland.

For many of these children, receiving something as simple as a new pair of pyjamas is more than just warmth — it is a reminder that they are seen, valued, and cared for.

Alongside this, the group has led efforts to distribute blankets to individuals and families in need, particularly during the colder months. These acts of giving are often carried out quietly, without expectation of recognition, but their impact is deeply felt by those who receive them.

A culture of generosity

Through these efforts, the group has not only supported those in need but has also inspired a culture of volunteering and generosity within the wider community.

As the Good Deed Group continues its journey, their message remains clear: real change starts with simple acts of kindness, and when people come together with purpose, even the smallest gestures can create lasting impact.

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